Hi, I'm Bella UX Writer & Localization PT · EN · ES
Products that read
like they were
born in every language
6+ years making web and mobile products easy to read in every market. Whether the words are mine or someone else's, the job is the same: make the text clear enough that no one has to stop and think about it.
What I do
Language vs Noise
A product full of features, but without clear language, is just noise. My job is to sort out that mess so people find what they need.
- Microcopy & flows — onboarding, error states, tooltips, CTAs, empty states.
- Localization & cultural adaptation — native, not literal, across PT / EN / ES.
- Voice & consistency — holding tone across markets and against pressure to drift.
- Style guides & terminology — editorial standards a whole team can follow.
- Content strategy — starting from the “why,” not the wording.
TOOLS Figma · FigJam · Notion · Trello · WordPress · HubSpot
The craft, up close
One heart, three jobs
One heart was doing three different jobs. I pushed to split each one, with its own icon and label. In a dense, gamified product, that's what keeps the interface from turning into a pile of meaningless hearts.
Selected work
Four products, three languages.
The same obsession in all of them: language that helps.
When translation isn't enough
A dense, gamified film community, made clear in three languages.
Read case → 02 · Media app (LATAM)One verb, 70% fewer support tickets
Swapping “import” for “add” dropped support tickets.
Read case → 03 · VVWalletWhen every word has to protect the experience
A Web3 wallet, where one ambiguous word costs real money.
Read case → 04 · CrunchyrollLess friction at cancellation
Rethinking the chatbot with clarity, localization, and a persona (Yuzu).
Read case →About me
Curious by default
My first translations were from Latin into Portuguese, in an undergraduate research project on classical translation. From there came comedy subtitles, three languages, and a lot of product. Everything changed but the question: how do you make this clear for whoever is reading?
Off the clock, there is always a book, a series, or a new language going (Korean, at the moment). And the cats, who supervise every coffee break.
(pet the cat)
Contact
Let's make a product easier to read
Open to new opportunities. And to a good conversation about product, languages, or the next kdrama.