Hi, I'm Bella UX Writer & Localization PT · EN · ES
Products that read
like they were
born in every language
6+ years making web and mobile products easy to read in every market. Whether the words are mine or someone else's, the job is the same: make the text disappear and the experience show up.
What I do
Language vs Noise
Feature-rich without clear language is just noise. My job is to make the richness navigable.
- Microcopy & flows — onboarding, error states, tooltips, CTAs, empty states.
- Localization & cultural adaptation — native, not literal, across PT / EN / ES.
- Voice & consistency — holding tone across markets and against pressure to drift.
- Style guides & terminology — editorial standards a whole team can follow.
- Content strategy — starting from the “why,” not the wording.
TOOLS Figma · FigJam · Notion · Trello · WordPress · HubSpot
The craft, up close
One heart, three jobs
One heart was doing three different jobs. I pushed to split them — icon and label. In a dense, gamified product, that's the difference between a feature and noise.
Selected work
Four products, three languages,
one through-line: language that helps
When translation isn't enough
A dense, gamified film community, made clear in three languages.
Read case → 02 · Media app (LATAM)One verb, 70% fewer support tickets
Swapping “import” for “add” dropped support tickets.
Read case → 03 · VVWalletWhen every word has to protect the experience
A Web3 wallet, where one ambiguous word costs real money.
Read case → 04 · CrunchyrollLess friction at cancellation
Rethinking the chatbot with clarity, localization, and a persona (Yuzu).
Read case →Off the clock
Curious by default
I'm the type who always has a book, a series, or a new language going (Korean's the current one), and shares a desk with cats who supervise every coffee break.
(pet the cat)
Contact
Let's make a product easier to read
Open to new opportunities and good conversations.